Most people who join a direct marketing business follow the lead of their mentor without question. From day one, they are told to generate a list of all friends and family, co-workers, former classmates, etc. It is suggested that they learn the basics of the company, i.e. the products, the company overview and the compensation plan. Armed with this knowledge and their list of potential leads, the typical distributor is up and running within a week or two. They have heard great stories from their sponsor about some members of the company making thousands of dollars. Some key leaders are mentioned by name and their earnings are parroted by thousands of distributors within the organization. If they can do it, so can you, or at least that’s how the story goes. Most new distributors are excited in the beginning and are eager to get started. Once they have been in for a few months, reality begins to set in and they realize that success is not that easy to come by. Out of one hundred people on a typical local leads list, only five to ten at best are going to join the company. Most direct marketing distributors have a limited list of potential leads, and when that list runs out, the frustration begins. You have a monthly financial commitment to the company. In order to reap the benefits of the compensation plan, you must purchase products or services at a specific price level. If you have any commitment at all to the business, you have also committed yourself to at least a small monthly marketing budget. When you compare your outgoing dollars monthly to your monthly compensation, doubt starts to set in as to whether it is worth your time and effort to continue.
Many people are just more persistent than others. They climb over that break even hump any way they can. Those are the people that are talked about and held up as success stories within a direct marketing organization. Most however, don’t have an answer for that stage of the process where they feel like they are in limbo. They are making some money, but they are spending just as much to stay in the game. When most people reach that crossroads, their direct marketing dreams have the potential of dying on the vine. If you have reached that point, you have to ask yourself, “What is the one thing that I am missing that would allow me to move forward and become successful? This was intended to be my way to financial independence. What exactly do I need to do to reach my intended goals?”
The answer is simple. You have run out of leads. Credible leads were the lifeblood of your business from day one. You put together your list and this put gas in your tank. When you ran out of local leads, you simply ran out of gas. As we said earlier, local leads are limited. Online internet leads, however are infinite. You can go to any number of places on the internet and find sites set up to help you generate leads for your business. I can assure you, they are everywhere. The problem is that it may take you eight, nine or ten tries and thousands of dollars spent before you figure out how to tie all of this information together into one cohesive program that works effectively for you. The good news for you is that this is totally unnecessary. There is a program that already exists online called ContentmentFirst. The program compiles the best of what is available online and puts an umbrella over the entire process. It is an all inclusive cohesive program that works better than any other option available. If you are at a crossroads in your business, you need to take a look. If you honestly feel that your direct marketing business can be your true path to financial freedom, then don’t give up. Put some gas back in your tank and move forward. You began with local leads, but if you are out of leads, do not dispair. With this program, you will create credible leads that will move your business forward and re-energize your efforts. Today is the day for you to step out of your comfort zone and take a chance. ContentmentFirst will help you achieve your goals and it will put you back on the path to financial independence.
ContentmentFirst – Greg Tucker
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