“It didn’t work for me.” How many times have those words been expressed from budding entrepreneurs who quit their network marketing business and tried others or quit altogether? They say failure is a part of success, but how can we minimize the degree of failure before success arrives?
After years of experience in the network marketing industry, I believe there are 3 essential components for creating a successful network marketer. They are
- Instruction
- Reinforcement
- Results
All of these components intertwine and need to be occurring at all times if you want someone to stay in business long enough to be emotionally and intellectually committed to it. No component is more important than the others. All must work together synergistically.
#1 Instruction (aka Training or System)
Probably 99% of the people who begin a network marketing business have never started a business. The working process is completely foreign to them and they don’t have the knowledge to go from A to Z. Most likely every job they’ve held had training and supervision. Why should this business be any different!
Probably the best method to instruct network marketers is to implement a training curriculum just like the school system: Grades 1 thru 9, Freshman, Junior, and Senior. If First Grade includes teaching a new recruit the history of network marketing, then a Senior may be a top company producer who has direct consultation with the CEO of their network marketing company.
Desire or Determination is not a substitute for Instruction. Every 15 year old desires and is determined to get behind the wheel of a car. Their experience is likely to be more favorable if they’ve been trained.
#2 Reinforcement (Yes you can)
Negativity is one of the core rods that fuel our society. If you stop, look, and listen to the world around you, it seems like a million waves of negative rays are constantly bombarding your consciousness. Without positive reinforcement, it may be a foregone conclusion a new distributor will quit if they experience too much negativity.
Michael Jackson, an entertainment icon to millions, said in an audio interview his accomplishments were mainly to gain the love and affection he never received from his father. People quit just as easily if there’s no praise and encouragement.
Technologies like social media, email, and teleconference calls are efficient methods, but there’s nothing like personal interaction. A phone call, pot luck dinner, handwritten letter, and company convention go a long way to emotionally cement a network marketer’s journey to success.
#3 Results (Show me the money)
A unicycle is not a bicycle and a bicycle is not a tricycle. The song “Two Out Of Three Ain’t Bad” is bad because without Results a network marketer will quit!
As a network marketer goes through their school system, there must be a result of equal proportion that produces a commission check. There are some distributors who stay with network marketing for recognition, but everyone else is expecting to create an income. You can never tell what energizes a person. An enrollment their first month, a commission check for $300, or an advancement to the next leadership level.
No doubt there are additional components for creating a successful network marketer. I know it’s not an absolute, but when someone enters this industry and is able to experience the 3 essential components, they will succeed.
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David Johnson is a home business entrepreneur who found network marketing as his midlife career change opportunity he was ready to live for.
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