Who Are You Following?
The other day I was speaking to a guy at the health club I just started going to. (Never had spare time when I was employed.) We commenced talking about our personal trainers. If you aren't familiar with the word, these are fitness experts who have learned to make up with work-out routines based on individuals strengths, needs and targets.
In any case, Rick said something that bulls-eyed me right between the eyes. "I got so confused reading all the books and fitness magazines. Everybody has a different thoughts of what works the best. I after a long time figured if I was going to strengthen my fitness, I could as well pick one pro, listen to them and put in action their program."
Later, as I was driving my pained body home, I thought about how adequate Rick's reply was to internet marketing. Everyone's a pro. (even though people who have yet to sell their first eBook.) And there exist million programs, books, secrets, techniques and tactics that will work for you.
The only thing is, you can easily fall into what my favorite business school professor nicknamed, "Analysis Paralysis". That's where a lot of people are having difficulties. They continue reading, and it interfere in the way of actually work on something.
***** I was guilty *****
I was guilty of this, too. I must have bought several hundred dollars worth of books and courses before I realized what worked for me, with my very own internet business.
Fortunately, the professional I decided to work in his methods was, in hindsight, an amazing choice. And by listening to his advice and listening to his ideas, I have designed a number of successful earnings streams.
I'm not telling you that my "guru" is the right choice for everyone. What I'm saying is to pick one or maybe a few people you really respect, and model them. Of course, see if they are actually successful in their own businesses first. But when you encounter with someone you appreciate and who have got the style you like, follow their advice and listen to what they recommend in their writings.
***** Save Your Brain *****
Following this method can save lots of brain cells that you would waste shifting strategies and tactics. It avoids perplexity and grants you a good point of reference from which to work.
You can lay out the reading and the searching for the latest eBooks. Suppose your guru knows the most updated tactics and will recommend you of how good they do their job.
I'm not telling you never look at another eBook or eZine again, it's pretty much that when you have one primary star you watch, it's much easier to find your way, working from home.
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